Inflo, the elusive producer behind records by Adele, Little Simz and Michael Kiwaunka, has won the 2022 Brit award for producer of the year.He becomes the first black producer ever to receive the honour, and will receive his trophy during the Brits’ red carpet show on 8 February.Born Dean Josiah Cover, he’s known for tight, funky productions, infused with the analogue warmth of ’70s soul music.”There is no one more deserving of this award,” said Little Simz.”Flo is a true creative in every sense of the word. Music is in his DNA. He really loves, lives and breathes this.”The producer dedicated his award to the black creatives who came before him.“As the first black music producer to ever win a Brit for best producer, I feel honoured to be a part of change,” he said in a statement.“All the black producers before me, I’m in awe and have studied you. I am you. Thank you for both paving the way and for your integral contribution to British music.”
Who is Inflo?
Outside of his music credits, very little is known about the producer.In hisfirst ever Instagram post, he revealed that he was a childhood friend of Little Simz, whom he met at St Mary’s youth club in Islington, North London.”The youth club was an open space helping youth find something unique about themselves in our early teens,” he wrote.His early career involved production work for pop acts like The Saturday and Tulisa, under the name “Dean Inflo 1st Josiah”, but his first major project was producing The Kooks’ fourth album Listen, which became a top 20 hit in 2014.”He’s kind of like a young Quincy Jones,” said Kooks’ frontman Luke Pritchard at the time. “He’s very conceptual with production, very brave.”He went on to produce and co-write Michael Kiwanuka’s second album Love and Hate, winning an Ivor Novello award for Black Man in a White World, a song that tackles the issues of identity and belonging.